Chic and Pretty US worldwide fashion store

When Fatima stitched her first dress at 10, she wasn’t making clothes—she was preserving a legacy. Today, Chic & Pretty brings that same intention to every piece. We exist to help women wear their culture with pride, power, and elegance.

Top Reviews

"Who else would be the official sponsor of my Eid outfits for the past ten years other than the amazing Lalla Fatima? She always makes sure my family looks stunning, from the youngest to the oldest, men and women alike. Whether it’s the bold red that catches everyone's eye or the impeccable timing, Fatima never disappoints. We’ve been proudly wearing her creations for years!"

"Salam Fatima, my dear! I just wanted to thank you for the beautiful cardigan. I wore it to a wedding tonight, and everyone complimented me on it. I'm absolutely in love with it! Thank you so much. I adore all the pieces I’ve gotten from you, and you’ve always been so kind and sweet to me. May Allah bless you and grant you success, Inshallah."

"I can’t thank you enough, Fatima! Every dress I’ve gotten from Chic and Pretty feels like it was made just for me. From weddings to family gatherings, your designs always get compliments. You have a talent for bringing Moroccan elegance to life, and I’m forever grateful for your kindness and creativity!"

"Fatima, I just received my first shipment from Chic and Pretty, and I am beyond impressed! The dress is absolutely stunning, and the craftsmanship is impeccable. From the moment I opened the package, I could see the love and care you put into your designs. This is my first order, but it definitely won’t be my last. Thank you for making my experience so special!"

"Every piece I’ve received from Chic and Pretty is a true work of art. The intricate details, the luxurious fabrics, and the impeccable craftsmanship—Fatima, you truly outdo yourself each time. I always get compliments whenever I wear your designs, and it’s clear how much care goes into making every dress special. Thank you for bringing such elegance into my wardrobe!"

“Absolutely stunning! I’m in love with my new Caftan from Chic and Pretty. The fabric is so luxurious, and you can really feel the quality in every stitch. I’ve never had a dress that made me feel so special. The attention to detail is unmatched, and the fit is perfect! I was also impressed by the excellent customer service. I’ll definitely be returning for more!”

"I’ve been searching for authentic Moroccan designs, and Chic and Pretty exceeded my expectations. The Takchita I ordered is breathtaking! You can feel the care and quality in every stitch. Thank you for bringing a piece of Moroccan tradition to my wardrobe."

"I’m beyond impressed with my Jellaba from Chic and Pretty. It’s comfortable yet so stylish—perfect for any occasion. You can tell it’s made with love and dedication. I’m already eyeing my next purchase!"

"From the first touch, I knew this dress was special. Chic and Pretty delivers such beauty and quality in every piece. The design is both traditional and modern, making it perfect for any event. Fatima, you’re a true artist!"